Arapahoe County
To produce the campaign “Where Good Things Grow,” we started by digging into what makes Arapahoe County a hub for opportunity. Working closely with the Office of Economic Development, we identified key industries, standout businesses, and the stories that best represent the county’s momentum.
Our approach focused on authenticity—featuring real people and real workplaces—combined with clean, optimistic visuals that reflected the campaign’s theme. The goal: create a series of uplifting videos that show Arapahoe County as a place where businesses can truly thrive.
Encapsulating
With landscapes ranging from city streets to rural plains, Arapahoe County covers a lot of ground. The task was to showcase this variety through rich b-roll while also highlighting the real residents and businesses that bring the county to life.
People & Story
We were introduced to several incredible people and stories throughout the county. When working with real residents—not actors—it was important to stay unobtrusive. We used a small, documentary-style crew to keep things comfortable and capture authentic, natural moments. We captured an impressive 6 unique films featuring local individuals.
The Impact
Our videos have served as the hero assets on the Arapahoe County Office of Economic Development’s landing page for several years, continuing to showcase the county’s momentum and growth. We also delivered vertical versions of each spot, optimized for mobile and social use, ensuring the campaign could meet audiences wherever they watch.
"I have worked with this crew many times and have nothing but good things to say about them. A creative and agile team with some of the best directors I have ever worked with. They approach every project with creativity, professionalism and a genuine good nature."
— Mara Wiles, NYC Comedian, Google Review