Credit Union of Colorado
Credit Union of Colorado wanted to create a deeper emotional connection with their members. They’d heard countless real stories about how one of their loans helped someone achieve a dream, and they wanted to bring that feeling to life. Our job was to take one of those true stories, adapt it into a short script, and turn it into a memorable TV commercial.
Production
We brought the story to life in a single shoot day with a small cast and crew, keeping the production intimate and focused. The goal was to preserve the honesty of the real story, so we leaned into natural performances, warm visuals, and simple, meaningful moments. The client was thrilled with how the spot captured the emotional core of their members’ experience, and the final piece became a standout in their broader brand campaign.
The Impact.
The spot performed exceptionally well on streaming TV, resonating with viewers far beyond expectations. Its success led Credit Union of Colorado to commission several more stories—each inspired by real member experiences—including an ambitious period piece about two sisters reconnecting later in life. The campaign grew into a signature storytelling series for the brand.
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