LastPass

LastPass approached us needing “as many as we can make” 30-second spots built around a brand-new character—nothing more than a cocktail-napkin sketch of a “sticky note man.” No established look, no scripts, and not much time. So how do you tackle a creative request like that? You rely on your past experience, and build the character from the ground up.

Office scene with a woman sitting at a desk and a man wearing a suit covered in sticky notes. The man is holding a computer monitor with sticky notes on it, and the woman appears to be reaching out to him with a frustrated expression.
Computer monitor covered with various sticky notes with handwritten passwords and emails, with a thumb-up gesture seen behind the monitor.
A man with a beard and messy hair, wearing a shirt, tie, and covered with numerous colorful sticky notes, looks frustrated while working on a computer in an office environment.
A man with long dreadlocks and a light blue shirt looks surprised as he touches his temples. Behind him, a man with red hair and a beard, wearing a shirt with numerous sticky notes, appears to be shouting or explaining something enthusiastically.
A man in an office, covered in colorful sticky notes, sitting on a chair while a woman at her desk looks on, smiling.
Man standing in an office with a suit covered in colorful sticky notes.

The Plan

We immediately partnered with a scriptwriter to reverse-engineer a series of short stories based on LastPass’s key customer pain points. At the same time, we began reaching out to costume designers to explore how this “sticky note man” could come to life—what the suit should look like, how it should move, and how to make the character both funny and functional on camera. This parallel development let us shape the character’s personality and visual identity while the scripts were being written, keeping the project moving fast.

Directing & Casting

LastPass asked Image Brew founder Ben Jones to produce and direct the comedy spots. Ben immediately thought of his friend—stand-up comedian Jordan Doll—as the perfect fit for the role. The character needed someone with sharp, self-deprecating humor but also enough acting range to carry real emotion through each customer-journey moment. Jordan brought both, giving the “sticky note man” a personality that instantly clicked on camera.

Doubling Down

We delivered five spots in just a two-day shoot—only five weeks after being hired. Fast by any standard. Even better, the campaign performed so well on connected TV and social that LastPass brought us back to the same location a month later to produce five more. There was potential this character could be used beyond these commercials, so we captured professional photo assets throughout production.

Sticky Success

The success of our commercials inspired LastPass to lean all the way into the “sticky note man” concept. The character evolved from a quick campaign idea into a full brand hero—showing up across ads, landing pages, social content, and broader marketing efforts. A loose idea turned into the hero of the campaign—giving the whole brand a fresh, unmistakable personality.

“It's super challenging to pull of a smooth production in a medical facility. Even when well planned, there are guaranteed surprises and challenges during the shoot. Ben and his team were unflappable and gave us a terrific end product.”

— Paul Manutes, UC Health, Google Review