Einstein Bros Bagels
As part of Einstein’s push to promote their easy-to-carry bagel box, they needed a series of short, memorable social media spots. Image Brew was brought in to produce, direct, and edit the video series. With a strong track record in comedy work, we’re often sought out for projects that need relatable humor and a playful tone—and this campaign was a perfect fit.
Drama!
Given a tight schedule and limited budget, we assembled a small multidisciplinary crew that could move fast without sacrificing creativity. With fewer moving pieces, we were able to pivot quickly between setups and keep the production running smoothly. Because the spots were driven by a scripted voiceover, our focus stayed on over-dramatizing the visual story and capturing the funniest reactions. Big, exaggerated moments stick—and that became a big part of what made these spots so memorable.
The Impact.
The three 15-second spots launched on YouTube and Facebook, racking up over 5 million views in the first year. The playful tone and quick-hit humor sparked high engagement and made the bagel box instantly more memorable to consumers scrolling their feeds.
“Want to enhance your production? Choose Image Brew. Their experience, gear, attitude, and execution make them a great fit to work with.”
— Chuck Laferriere, Google Review