First Bank -
You Work Hard
First Bank called on Image Brew to produce a series of impactful, relatable spots about entrepreneurship. Having only 15 second ads to capture the viewers attention, we used quick cuts or dramatic moments to stand out. The resulting spots resonated deeply with prospective customers.
The Challenge
First Bank needed storytelling in 15 seconds, which is its own craft. They asked for us to create three unique spots within one day at only one location. We designed our scripts to use different parts of the home, with smart production design. This is when you must utilize a seasoned crew and efficient production schedule to get it all done.
Visual Story
Creatively, we created a modular concept so each 15-sec spot shared the same style but told a different micro-story.m Without time for any significant dialogue, we leaned on visual storytelling to deliver the message fast. This allowed us to focus heavily on clarity—every shot had a purpose.
The Results
We were thrilled with how these spots came together. Executive Producer Ben Jones was especially proud of this one, which uses a classic cinema technique called a “oner”—a single continuous shot with no cuts. A perfect example of how less can truly be more.
“Ben and his team not only do great work, they are good people. Working with them is easy and fun. Highly recommend!”
— Cindy Frigard, Agency Owner, Google Review