West Elm Social Videos

West Elm’s internal creative team needed local help in Colorado. We provided a nimble 2-person cinema camera team, along with a production van of equipment. By working within a single, well-lit location, we were able to maximize efficiency while still achieving a wide range of distinct product shots.

Production

Shooting in a single location with strong natural light gave us a huge advantage—less time spent on heavy lighting setups and location moves, more time dialing in great shots. It allowed us to quickly cycle through a variety of looks, build depth across the product line, and stay focused on what matters: thoughtful framing, clean movement, and elevated cinematography.

The Impact

The result was a fast-moving shoot that produced a deep library of polished, on-brand content. By cutting down on heavy setups and location changes, we were able to spend more time actually creating—capturing a range of looks that feel intentional and cohesive. That efficiency translates directly into value: more assets, more flexibility in how they’re used, and a longer shelf life across web, social, and campaigns.

"I've had the pleasure to work with the Image Brew crew many times over the years. Every project has been made better because of their creativity, professionalism and commitment to creating the highest quality result. You can't go wrong with this team!"

— Geoff Tice, Google Review